Saw this on Fast Company's web site today relating to the "I'm a PC" effort by Microsoft. Looks like most people don't think they recaptured the tag line from Mac...
This relates to my last blog post, on which Lindy Dreyer had a great comment about the reason that Microsoft waited to launch this. I still think they waited too long, and am still wrestling with how we in associations can make sure that innovation is top of mind as we are moving forward!
September 24, 2008
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