November 9, 2009

Advice for People Looking to Get into Association Management

This week, the national unemployment rate went over 10%, just another example of how the economy is still in its recovery phase. It's tough for people out there, and it just seems like it's hitting every aspect of the job market, including associations.

However, in taking a quick look at the job board on ASAE's web site, and on the Association Forum of Chicagoland's web site, there are over 200 open positions looking for qualified people to fill them. The job market in associations is certainly not as barren as some areas.

So, as I was thinking about the job market and the association world, I thought about the career advice that I have received in the past. As I've come up, I have received a lot of great career advice, and have tried my best to provide some good advice to current students who are trying to find jobs as they are entering the workforce.

So, my question to you is: what's the best career advice you've ever received, whether it's specific to association management or your chosen niche within the field? If someone asked you today what are the three biggest qualities that they need to be successful in finding a job with an association, what would you tell them?

Looking forward to your comments.

November 5, 2009

Quoted on CNN.com - A great piece, but context is needed

So a few weeks back I was contacted by a writer from CNN.com who had seen an old post on this blog about Defriending and whether it was generational. She was doing a piece on defriending using social media and the different ways people reacted to it, and wanted to know about my experiences with it.

The story can be found by clicking here. I think it is a good piece that definitely gives a well rounded view of how a number of different people handle defriending on social media sites, how people feel, and it even has some science included in it with the research that was done.

As you scroll about 3/4 of the way down the piece, you see a few quotes from me, and I wanted to talk about the context in which they were made. (One of the positives of having a blog, right? The ability to give context to things you've said!)

Throughout my conversation with the writer, who as I said did a great job with the finished piece, I talked about value. The fact is, I want to receive (and provide) value in my interactions within the social web. I don't necessarily think the quotes that were used reflect that fact, so here's my context.

My first quote, which talks about the people whom I defriend, was in the context of me not necessarily receiving the value I had expected from my connections with those specific people. There are many, many people I do find value from, but my litmus test is whether someone is providing me value. That is how I have made my decisions on the people I have defriended (which is a pretty small number honestly).

Moving onto my second quote about ending online relationships, I think it comes back to value. What I said is the way I feel - if someone decides to no longer follow or connect with me on the social web, they obviously weren't getting the value that they thought they were going to. That's OK with me... I don't want someone hanging on just because they don't want to hurt my feelings, and I would expect that would be how most people would feel.

This experience being interviewed was an interesting one... I was torn on whether I wanted to participate, and after deciding I wanted to and seeing the story, I think it was a worthwhile experience.

Oh, and by the way, my fellow ASAE Communications Section Council Member, Cecilia Sepp, was also quoted and did a nice job of getting her position across. While she and I differ in how we use our social networks, I think we both agree that this experience was a fun one!

November 3, 2009

The Rise of Webinars - Too Many, Too Fast?

Ok, I get it... Webinars are the new fad in education, both within specific associations and across industries. They seem to be a cost effective alternative to in person meetings, and provide an opportunity for more regular and frequent education for people who are often spread across many different time zones and areas of the country/world. They are really a positive when done correctly, but I have a question for all you association folks out there...

Are you getting a little webinared-out (i.e. worn out by webinars)?

In watching Twitter regularly and seeing the promotions, it seems as though if I really wanted to, I could sit in on an hour webinar each hour during an eight hour day about say, social media...

Some of these webinars might be from people who legitimately can do a great job in educating people about certain things in the industry - industry experts so to speak. However, I often see promotion for webinars that are nothing more than veiled sales pitches for a specific company trying to get into the association space, thus just causing cyber noise for me.

Am I the only one who is seeing this trend, and beginning to get a little tired of all of the webinars? How do you make your decisions about which webinars you sit in on? Have you personally sat in on any really bad webinars? If so, tell us about it...

Again, I'm not against webinars per se if they're done correctly by a respected professional, but this incessant rise in the frequency of webinars seems to be getting under my skin for some reason...

October 23, 2009

Interns - If You Use Them, PAY Them...

It's been nearly two months since I have posted something, and for some reason, I haven't been that upset about it. I've actually been enjoying sitting back and reading others' thoughts, just taking it all in.

However, in reading something today at lunch, I felt compelled to write a post about a topic about which I have a lot of passion - internships. Specifically, paid vs. unpaid internships.

I was reading a post by Dallas Mavericks owner Mark Cuban on his blog, and it almost made my blood boil... Cuban is frustrated that he can't hire a bunch of unpaid interns to produce videos, compile statistics, etc. that could then be distributed widely to news outlets and bloggers across the world. I actually like the idea he has here in terms of developing the content and providing it to people, but I REALLY don't like how he was trying to make it happen.

Personally, I believe interns should ALWAYS be paid, even if they're getting college credit for their internship. Why? It's simple. If someone that you decide to hire (whether they're an intern or an employee) is doing work that is benefiting the organization, they deserve to be paid for the work they're doing.

Many times, interns are college students who are taking a summer to get experience leading up to a career in a chosen field. They're dedicating their summer to working for your organization/company, building their skills for their future, and foregoing the opportunity to have another job to make money for their upcoming school year. They're dedicating themselves to you and working hard to make sure they're getting the best experience (and a good reference), thus helping your organization succeed. Yet, all too often, companies and organizations don't pay these people. It's just wrong.

A couple other observations: how engaged can someone really be at work if they know they're not getting paid? How happy can they be? How much real productivity can you expect from someone who's not getting paid? Imagine that you had to go to your office for a full week and knew you weren't getting paid anything. Would you put as much effort into your job that week? Now, imagine 12 weeks of 40 hour work weeks not getting paid, but being expected to work hard and benefit the company/organization... Yeah, not real appealing is it?

You want the people who are interning for you to be inspired to do good work, right? You want them to enjoy coming in and feel as though they're having a positive experience, right? Then pay them.

Relating this back to associations, I know many non-profits and associations don't have a lot of excess money lying around to pay interns. I get it. However, I also get that there usually is enough to pay them something, even if it's a monthly stipend for their housing and meals... Do something for these people who are dedicating themselves to making your organization better for 12 weeks. Be an advocate for them. They deserve it.

So, no matter whether you're like Mark Cuban and have a lot of money, or are a small association and don't have much at all, I urge you to think about the interns you're hiring and how you'd feel working for nothing for 12 weeks...

Ok, my blood is back to a simmer, so I'm done.

August 26, 2009

Lesson Learned: Trust is Key in Volunteer Management

So I was lucky enough this past weekend to serve as a volunteer for the Solheim Cup, the women's golf equivalent to the Ryder Cup where the US takes on Europe to see who's best in women's golf. (US won 16-12!! GO USA!)

Now, by no means was I a top level volunteer - I was on the Programs committee. In fact, I never saw a staff member during my entire volunteer experience. With 1,600 volunteers as a part of the event, I was not surprised by this. I was managed by another volunteer, who did an admirable job for someone who doesn't manage volunteers on a regular basis.

As usual, I tried to pull something that I could use in my future from my current experience, and what I really learned this time was that TRUST is paramount! There are times when the staff, even with all of their preparation and experience, can't account for all of the intricacies of what might happen.

Here is just one example:

We were told to hang out at the entrance ready to sell programs until when people came in. Well, with only two of us at the main entrance and hundreds of people in line, we were going to get slammed when the people began piling in. So, instead of waiting until people came in and crushed us, we decided that we were going to walk down the middle of the crowd and sell as they were waiting. We ended up selling a number of programs, and weren't slammed when the crowd was finally allowed to enter. It was quick thinking and just a bit of common sense that made that experience more palatable for us volunteers, and the staff had nothing to do with it.

It was a real lesson for someone who often works with volunteers and at times, is a little more territorial than I should be.

To close, here are a couple of questions to consider:

How can we as associations encourage innovation with our volunteers?
How can we ensure that they feel empowered to make decisions that are going to make the experience better for them and the association?
How can we learn to TRUST our volunteers more, and allow their contributions to be celebrated when they do something that makes the experience better?

Thanks for reading...

Still Think Social Media is a Fad?

Watch this:



Special thanks to co-workers Beau Hanger and Kyle Libra for turning me onto this. Very interesting!

August 24, 2009

Twitter and Its Reach...

I saw an interesting story on the web site for The Chronicle of Higher Education today, called Teens Don't Tweet. It talks about a new piece of research from the Nielsen Company that says Twitter's surge in popularity and growth is not being fueled by young people.

The second paragraph was extremely interesting to me:

"Twitter’s footprint has expanded impressively in the first half of 2009, reaching 10.7 percent of all active Internet users in June. Perhaps even more impressively, this growth has come despite a lack of widespread adoption by children, teens, and young adults. In June 2009, only 16 percent of Twitter.com website users were under the age of 25. Bear in mind persons under 25 make up nearly one quarter of the active US Internet universe, which means that Twitter.com effectively under-indexes on the youth market by 36 percent."

If you recall, I posted on this blog back at the end of July about the infatuation with the younger generation on texting as opposed to Twitter. Texting is a tool that they are already using, and one that we are underutilizing as a means of communicating with our members.

But, what I really want to get at is all of the conversations at the ASAE Annual Meeting that related to "focus on the strategy, not the tools." I think too often (my own organization and myself included), we are experimenting on different tools without a real strategy in place to start with, which is not the right way to do things. A strategy needs to guide us to which tools we will utilize.

As much as Twitter is the phenomenon right now, it may not be a long-term tool to accomplish the strategy that should be in place. Looking at what the younger generation is talking about (or not talking about in the case of Twitter) now, will allow us to have a better understanding of the types of tools that we should be utilizing as a part of our strategy.

So, how can we develop a strategy that will allow us to not have to reinvent the wheel every time a tool goes away?

I'd love to hear your comments on this post below. Thanks for reading...

August 18, 2009

Day 3 Recap of ASAE 2009

I talked about what usually happens to me on Day 2 of conferences in my post yesterday. I think that finally happened to me on the third and final day of the event. It was a bit lackluster for me, really because of the closing general session.

Sadly, what was my most anticipated session didn't go as planned... It featured Fareed Zakaria from Newsweek. Unfortunately, due to the length of time it took for all of the business that was crammed into the session, I had to leave to head to the airport to make my flight. In new ASAE chairman Velma Hart's speech, she talked about not sitting on the sidelines and complain about what was happening. Instead, be involved to make the change. This post is not meant to be from the sidelines, and I have some ideas as to how to fix the final session...

1. The opening "entertainment", who were dancers and a guitarist, could be cut. First off, that started about ten minutes late, and then that took up about ten minutes itself (i.e. 20 minutes of time in all...) Eliminate that stuff and you'd get to the keynote a little quicker.

2. How about having the new chairmen of ASAE and The Center give their keynotes at the OPENING session, to key up the members for their vision of what the association should be doing? I think the last board meeting of the previous board happens before that opening session, so that would be logical to me. Perhaps I'm missing something though...

3. I didn't get why the person from the Ontario Tourism Board was included in the closing general session. Why would they not be in the opening session talking about what there is to do in the city, etc.? She talked about things we should see while in the city. Umm... We were all leaving either later in the day or the next morning.

Anyway, I think the ASAE 2009 Annual Meeting was absolutely great, but that final session left a bad taste in my mouth. I sat there for an hour and a half waiting for Zakaria to speak, but instead of hearing him, I was just overwhelmed with too much content that seemed like advertisements. I hated having to leave, but with the way the event was scheduled, I would have been in Toronto rush hour trying to get to the airport for my 7 pm flight. Just wasn't something I could risk, and so I missed what would have been a real highlight for me.

I hope these tips are taken for what they're worth - constructive criticism on what was otherwise a really great event!

Thanks for reading...

August 17, 2009

My Day 2 at ASAE Annual Meeting '09 - Full of Hits!

After a great first day at the ASAE Annual meeting, I was prepared for a slight letdown. It's just something that usually happens to me at conferences for some reason - a great first day full of excitement at being there, and then a lackluster second day without all of the adrenaline from Day 1.

However, to my pleasant surprise, this year that did not happen! I had a fantastic second day, and am really jazzed for everything that is still to come!

A Recap

The day started with a bang, as Charlene Li, author of the book Groundswell, took the stage and did a great job at talking about utilizing social technologies to enhance community. As I have talked about on this blog in the past, having raving fans is important, and with the social technologies that are out there these days, building that groundswell of support from those raving fans is easier than ever. It was a thought provoking session on how we can put her ideas to use in our own organization. Letting go of control is a key to this, which is something that we need to embrace!

Following that session, I was lucky enough to get a seat in the standing room only session led by Jamie Notter on dealing with conflict in a constructive way. He gave seven practical tips on how to effectively deal with conflict in your organization and with people, and I think it was an outstanding opportunity for me to gather some insights into an area where I know I need some work. Thanks a lot Jamie!

I was able to have lunch with a former co-worker, who is having a fantastic experience in his post-fraternity career. I enjoyed catching up with him and hearing about the fun things he's been up to.

This afternoon, I sat in on a session led by Francie Dalton that talked about Motivating the Unmotivated. It was the standout session of the conference thus far, talking about the seven different types of people you are likely to have as bosses or subordinates, and how you need to handle them in your management up or down. I thought this session provided a great deal of very practical information, and was done in such an exciting and invigorating way that I stayed engaged throughout. I am looking forward to reading and listening to all of her resources that she provided to attendees as we left. Outstanding session!

As I finish this, there is still more fun to come. I am meeting up with a group of fun fellow professionals for dinner in about an hour, and then heading to the YAP Party a little later on. It will be fun to hang out with the group of folks that will be there, many of whom I will meet for the first time in real life.

That's the great thing about social media tools - you are able to develop real relationships with people who live hundreds and thousands of miles away, and when you meet in person, it's like you've known one another for years. I am excited about this opportunity, and about what's still to come tomorrow on Day 3!!

Thanks for reading...

August 16, 2009

First Day of ASAE 2009 in the Books

What a day today! I woke up at 3:15 am to catch a flight to Toronto, and am running on fumes now at 9:15 pm after an exhilirating day at the 2009 ASAE & The Center Annual Meeting & Expo.

Upon arriving at the Convention Centre, I was able to take part in the Expo and meet a number of vendors for a very specific thing that is coming down the pike for my organization - online elections for one of our Board members... It was interesting to talk to them and hear about their strengths and in some cases, weaknesses.

There were a number of additional highlights for me:

1. The session about Associations Now's crowdsourcing experiment on one of their recent issues really was outstanding. They highlighted a lot of great things that they did, but also laid out a great deal of ways in which they felt they could have improved their experiment. I really find that the real jewels and lessons for others come from the mistakes that were made that people are willing to share. I appreciated Lisa, Joe and Samantha's willingness to share the few areas in which they felt they could have been more successful.

2. The awesome impromptu tweetup following the first bank of educational sessions allowed me to meet a great deal of people I knew virtually, but not IRL (in real life). It was great to spend some time with an alumnus of our organization, Eric Casey, as well as all of the others. I love that there is so much social media being integrated into this year's ASAE Annual meeting.

3. I sat in on an interesting session called 10 Steps to Use Social Media to Engage Volunteers, which was led by a Communications Sections Council buddy Jennifer Ragan-Fore. She and her co-presenter really did a nice job of explaining the concepts behind engagement of volunteers using social media, without getting bogged down in the vehicles. I thought that was a really great aspect of their session. Not all platforms work for every organization, and by not talking about specific platforms too much, I think they held my attention a lot more than if they would have talked about Second Life the whole time... I just don't think that we would be successful using that tool... The concepts were really great though.

4. The Gold Circle Awards Ceremony was great, as outstanding efforts in communications over the last year were recognized with awards. I believe that there were a number of very deserving award winners, and I congratulate each and every one of you.

The evening ended with a quick dinner, and me heading back here to the hotel to get some work done for tomorrow. I am looking forward to a GREAT Day 2 (for me, Day 3 for everyone else.)

Until then, it's now B.E.D.T.I.M.E.

Thanks for reading...