I'm a PC: Part 2

Saw this on Fast Company's web site today relating to the "I'm a PC" effort by Microsoft. Looks like most people don't think they recaptured the tag line from Mac...

This relates to my last blog post, on which Lindy Dreyer had a great comment about the reason that Microsoft waited to launch this. I still think they waited too long, and am still wrestling with how we in associations can make sure that innovation is top of mind as we are moving forward!